Today’s Cuba Reveal: Cuenta Propismo

Here is Havana

I know more than a little about ‘cuento propismo,’ which in Cuba means freelancing (see note 1). I’ve been a cuenta propista writer since my grad school thesis was published and while writing is qualitatively different from slinging soggy pizzas from a Centro Habana tenement, many of the same principles apply. Tax burden and penalties; supply and demand; competitive advantage; 7-day work weeks and phantom vacations; plus a good dose of self-discipline, accountability and responsibility all come in to play when you’re your own boss. You also need to hone or have a knack for selling your product.

Here in Havana, where small businesses are sprouting like zits on a teenager, the learning curve is steep. Marketing is largely limited to twinkly lights, decals, and flyers and it’s not uncommon to see half a dozen or more cafeterias selling the same greasy grub on a single block. To date, over…

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